Legal

Website terms

These terms cover the use of this website and the free speed test on it. They are not the agreement covering the Site Speed Engine product itself, which is a separate contract, and nothing on this website is a promise of a particular search ranking, conversion result or load time.

What this website is

The website publishes general information about Site Speed Engine and about dealership website performance. The guidance on it is written to be accurate and useful. Every dealership website is different, though, and none of it is a guarantee of a particular search ranking, conversion result, PageSpeed score or load time.

Design intent is not the same as a measured result. Where this website states what Site Speed Engine is designed to do, it describes design intent and the safeguards built into the product. Measured results come from a review of your own site under documented conditions.

Using the free speed test

The speed test relays a website address you provide to Google's PageSpeed Insights API and shows you what it returns. What happens to that address is set out in the privacy policy. The tool is offered as-is and the figures it shows are Google's, not ours. We rate limit it. We cap how many tests one connection and one location can run so the free tool stays available to everyone, and we may block use that looks automated or abusive. Google's own service can also be unavailable or rate limited independently of us.

Use it on websites you own or are authorized to test. The measurement is a page load performed by Google, not by us. We change nothing on the site being tested. Google loads the page in the ordinary way, which runs that site's own scripts, though we send nothing to it ourselves. A testing tool is not an invitation to point it at someone else's property.

Using the product

A separate written agreement governs product use. The agreement covers service scope, support, payment, testing, data handling, warranties and limitations for the Site Speed Engine product on a dealership website. Nothing on this website varies that agreement, and nothing on this website is an offer capable of acceptance.

Third-party names and links

Third-party company and product names belong to their respective owners. Their appearance on this website is nominative reference only. It does not imply endorsement, affiliation, sponsorship or partnership in either direction.

The website links to external sources so you can check the underlying guidance yourself. We do not control those sites and are not responsible for what they publish.

Changes to these terms

The terms may be updated as the website or the free speed test changes. The date at the top of this page is the effective date of the version you're reading, and continued use of the website after an update means the current version applies.

The two documents describe related but different things. The page you are reading covers use of the website itself, and the privacy policy covers what happens to information you provide. A change affecting how the free speed test handles data is reflected there.

Governing law and contact

The terms are governed by the laws of the State of Vermont. The operator, contact address and effective date are listed in the document status block at the top of this page.

For how this website is built for accessibility and how to report a barrier, see the accessibility statement.

Questions

Do these terms cover the Site Speed Engine product?

No. They cover this website and the free speed test on it. The product is governed by a separate written agreement covering scope, support, payment, testing, data handling, warranties and limitations.

Is anything on this website a binding offer?

No. The website is informational. An engagement begins with a written agreement, not with a page.

Does the website promise a speed result?

No. It publishes no universal load time, no PageSpeed score guarantee and no ranking, lead, conversion or revenue promise. Results are measured on a specific website under documented conditions.

Can I use the free speed test on any website?

Use it on websites you own or are authorized to test. We change nothing on the site being tested, the measurement is a page load performed by Google, but that is not an invitation to point it at someone else's property.

Who owns the speed test figures?

The measurements come from Google's PageSpeed Insights API and are Google's data, shown to you as returned. The tool adds the grading against Google's own published thresholds.

What if the speed test is unavailable?

Either we rate limited it or Google did. We cap how many tests one connection and one location can run, and Google's service can also be unavailable or down. Whichever it is, the tool says which plainly rather than showing a misleading result.

Why do other companies' names appear on this website?

As nominative reference, so a reader can tell what is being discussed. It implies no endorsement, affiliation, sponsorship or partnership in either direction.

Is this website responsible for the sites it links to?

No. External sources are linked so the underlying guidance can be checked at its origin. We do not control what those sites publish.

Can these terms change?

Yes. The effective date in the document status block at the top of this page is what tells you which version you are reading.

Which law applies?

The governing law is published in the document status block at the top of this page, alongside the operating entity and the contact address.

Can I republish figures from the DealerSpeed Index?

Check the methodology page for the current citation guidance before republishing: the standard is designed to be reproducible, and reuse is easiest when it's cited the way that page describes.

What happens if the free speed test returns a result I disagree with?

The number comes directly from Google's PageSpeed Insights API. A disagreement with the underlying measurement is a question for Google's own documentation, not something this website can adjudicate.

Do I need permission to link to this website?

No. Ordinary linking to a publicly available page doesn't require permission.