How it works

How Site Speed Engine makes your dealership website faster

Site Speed Engine changes the order your website loads in: vehicle photos, price and lead forms first, then chat, trade-in tools, pop-ups and tracking. Nothing is removed from your site. It works the day you turn it on.

Get my free speed analysisTest my website

Your website has a lot to load

A dealership website is your platform plus every tool added over the years: chat, trade-in, payment calculators, pop-ups, reviews and tracking for each ad campaign. They all start loading the moment a shopper opens a page, and they all compete for the same phone. The shopper waits for the whole pile before they can see the car.

Two phones showing the same dealership vehicle page. Without Site Speed Engine the page is blank while chat, trade-in, pop-up and tracking tools load. With it, the photo, price and contact button show first.

What Site Speed Engine changes

It puts the shopper first. Photos, price and your contact button show first. Your tools still load and still work, a moment later, when the shopper is ready to use them. See who Site Speed Engine is for.

Two timelines. Without Site Speed Engine, photos, price, chat, trade-in, pop-up and tracking all start at once and the page is usable only at the end. With it, photos and price load first and the tools load right after.

What stays the same

  • Your website, platform, design and inventory feed
  • Every tool you use now keeps working
  • Your ad and analytics tracking stays on the site
  • Your team's workload: there is nothing to manage

Safe to turn on, easy to turn off

  • If Site Speed Engine can't run on a page, your normal website loads exactly as it always has.
  • Nothing is removed from your website.
  • Turn it off any time and your site is back to how it was.
A shopper opens a page. If Site Speed Engine can run, the page loads faster. If it can't, the normal website loads as always.
Either way, the shopper gets a working page.

See the difference on Google's own test

We run your homepage, inventory pages and vehicle pages through Google's speed test before you turn it on and again after, so you see the change in the same numbers Google itself uses to judge your site. Want to see yours first? Get a free speed analysis.

Sources

Questions

How is Site Speed Engine set up?

One line is added to your website. It starts working as soon as it's added, on every page.

Which pages does it speed up?

Every page on your website, including inventory search pages and vehicle detail pages, which carry the most tools.

Will our chat and trade-in tools still work?

Yes. They load right after the page, so they are ready when the shopper reaches for them.

Does a faster website help our Google ranking?

Google says Core Web Vitals, its speed measures, are used by its ranking systems, and that good scores alone do not guarantee a top ranking. The bigger win is shoppers who stay on the page.

Does it work with Google Analytics and our ad tracking?

Yes. Your analytics and ad tracking stay on the site and load right after the vehicle and price.

What happens if Site Speed Engine can't run?

Your normal website loads exactly as it always has. The shopper never sees a broken page.