Every channel lands on the same website
| Channel | Where shoppers land | What a slow page costs |
|---|---|---|
| Search ads | Model, inventory and vehicle pages | The click is paid for before the page loads |
| Facebook and Instagram ads | Vehicle and specials pages, inside the app's own browser | The click is paid for, and social shoppers leave fast |
| Service scheduling, specials, new arrivals | A customer who already knows you waits | |
| SEO | Whatever page ranks | The visit you earned leaves before it starts |
Google Ads grades the page you send people to
Google's Quality Score includes landing page experience: how relevant and useful your page is to the person who clicked your ad. A page that hasn't loaded isn't useful to anyone yet. More on landing page speed for dealer ads.
Check the pages your campaigns send shoppers to
- Pull the landing pages from your ad accounts, not from memory. They're usually vehicle and inventory pages, not the homepage.
- Open each one on your phone, over a cell connection, the way a shopper would.
- For email, tap the real link in the real email and check the promised action (book service, see the offer) is right there.
- Run each page through the free speed test.
Put your marketing on a faster website
A slow dealer website taxes every campaign at once. Site Speed Engine makes every page on your website load the vehicle and the price first, the day it's turned on. Every campaign you're already running lands on a faster page, with nothing for your marketing team to manage.