The click is paid for first
Search, Performance Max, social and vehicle listing ads all send shoppers to the dealership's own pages. A slow page taxes all of them at once.
What Google Ads measures
Google Ads' Quality Score has three parts: expected click-through rate, ad relevance and landing page experience. Google describes landing page experience as how relevant and useful the page is to the person who clicked, and says to make the page fast on mobile as part of it.
How fast a dealer landing page should be
Aim for Google's good limits on a phone: the main content showing within 2.5 seconds and taps answered within 200 milliseconds, with nothing jumping around. A page that passes all three Core Web Vitals is fast enough that loading isn't what stands between the click and the lead.
How to check your campaign landing pages
- 1
Export the final URLs
Pull them from each ad account. Group them by type: vehicle pages, inventory searches, specials, service.
- 2
Test one of each type on mobile
Use the free speed test, with the full address including tracking codes.
- 3
Tap the real ad on a phone
Social ads open inside the app's own browser, which you can't configure. See what the shopper sees.
- 4
Fix what the report names
Tools holding up the page, oversized photos and redirect chains are the usual findings.
Make every campaign land on a faster page
With Site Speed Engine turned on, every campaign you already run lands on a faster page that same day. Your agency changes nothing: the ad links, tracking and conversion tags stay as they are. More on car dealer marketing and website speed.