Dealer groups

Website speed for dealer groups

A dealer group should report website speed store by store, not as one average: stores on the same platform often perform differently because each adds its own tools. Measure each store's vehicle pages on mobile, compare stores on the same platform, and fix the shared causes once across the group.

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One report per store

A useful monthly group report
Column	Why
Store and platform	Compare stores on the same platform
Mobile Core Web Vitals, real visits	What Google uses
Slowest template	Where to fix first
Tools added this month	The usual cause of a new slowdown

Eight store tiles, each with its own website and tools. Each store should be reported separately.

Why an average hides problems

A group average can look fine while two stores fail every measure. Report each store, and flag any store that changed tools or campaigns that month.

Fixing across the group

The same tools usually run on every store. Site Speed Engine turns on per website, the same day, with nothing for each store's team to manage, and we show each store's Google results before and after. Get a free speed analysis for the group.

Sources

Questions

How should a dealer group report website speed?

Store by store, on mobile, using Google's real-visit Core Web Vitals, with each store's platform and slowest page type.

Why do stores on the same platform have different speeds?

Each store adds its own chat, retailing, trade-in and tracking tools, and those are the biggest load on most dealer pages.

Can Site Speed Engine run across a whole dealer group?

Yes. Site Speed Engine turns on per website, works on any platform, and needs nothing from each store's team.