The five approaches
| Approach | Fixes | Leaves alone | Time to effect |
|---|---|---|---|
| Provider fixes | Templates, hosting | Store-added tools | Depends on the provider |
| Image work | Photo weight | Tools, server | Days to weeks |
| Script order | Tools delaying the vehicle and taps | Photos, server | Same day with Site Speed Engine |
| Server and caching | Wait before anything shows | Tools, photos | Provider's timeline |
| Rebuild | Everything at once | Nothing, but starts over | Months |
How to choose
- If the report's longest waits are outside companies' code, start with script order.
- If the main photo is huge, start with image work.
- If the page is slow before anything shows, ask your provider about the server.
- Consider a rebuild only when the platform itself can't be fixed.
What to ask before you buy
Ask any vendor what you have to do, whether every tool keeps working, what shoppers see if it can't run, and whether you can see Google's results before and after. The full list is in questions to ask a speed vendor.