The four options
| Option | What it fixes | Who does it |
|---|---|---|
| Ask your provider | Slow server response, heavy templates | Your website provider |
| Fix photos | Oversized images, galleries loading at once | Provider or inventory vendor |
| Change the load order | Tools holding up the vehicle and taps | Site Speed Engine, automatically |
| Replace the website | Everything, eventually | A new provider, over months |
Step 1: find what is slow
Test a vehicle page, an inventory page and the homepage on mobile. The report names the largest element and lists each outside company's code with how long it held the page. See how to test dealer website speed.
Step 2: fix the order before anything else
On most dealer sites the tools are the biggest cost, and the tools are also the thing you can't remove. Changing when they load, after the vehicle and price, keeps every tool and gets the car in front of the shopper sooner. More on why dealer websites are slow.
Step 3: photos and the server
Ask your provider or inventory vendor to serve photos at screen size and load the gallery as the shopper swipes. If the server is slow on every page, that's the provider's to fix: see Time to First Byte.