What a retailing tool adds to a vehicle page
Each pulls data from the vendor's servers as the page loads, so a vehicle page can wait on the retailing vendor before the shopper sees the car.
- A payment calculator with lender rates and incentives.
- A deal builder that steps through trade, finance and add-ons.
- A credit application and, often, identity checks.
Keep the deal flow, move the load
Show the price and a clear "Build your deal" button right away, and load the full tool right after. Test the full flow on a phone after any change, through to the credit application. Site Speed Engine keeps the lead forms loading first and the retailing tool right behind the vehicle.
How to measure a retailing tool's cost
If the retailing vendor also provides a trade-in or chat tool, count those separately: one vendor can load several pieces of code.
- In the free speed test's list of outside code, find the retailing vendor and note how long it held the page.
- Tap the payment button on a phone and note how long the calculator takes to respond; that is Interaction to Next Paint in practice.
- Check the credit application submits and reaches your CRM after any change.